The strategy, guided by Athletics Director Charlie Cobb and President M. Brian Blake, will appoint a general manager to oversee revenue growth and expand name, image and likeness opportunities. It aims to raise $10 million annually and increase attendance by 50%.
Key projects include a new baseball stadium, covered football practice field, basketball and volleyball practice facilities, a softball stadium, beach volleyball venue, tennis courts, and hospitality areas, building on the recently completed Convocation Center and MLK Soccer Complex. The plan also targets over $3 million in revenue sharing for student‑athletes through NIL and other initiatives.