Saudi Arabia Prepares for 2034 World Cup, Embraces Sustainable Sports

Saudi Arabia has declared it is fully prepared to host the 2034 FIFA World Cup, a challenge that includes hosting 64 national teams. The Public Investment Fund (PIF) has altered its investment focus, dropping support for LIV golf and pausing an artificial ski resort project, while maintaining football investments and emphasizing sustainability and control in infrastructure development. grenadier.co.za

Zhou Al-Kholood, a top‑division club owned by U.S. investor Ben Harburg, exemplifies the new direction, as the country seeks to use sports infrastructure as a growth model for the future.