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PATCH NOTES v04.08.2026 – Ubisoft and Insomniac Games are enjoying a healthy boost to player counts across Assassin's Creed and Spider-Man games off the back of cinema blockbusters, with numbers so staggering it points to an exciting new normal for the relationship between how games and movies help one another extend experiences. mwafrika.life

What's going on this week in gaming?

• 2018's Assassin's Creed Odyssey's active player count is surging
• Marvel's Spider-Man Remastered returns to Steam's Top 10 best-selling games list

Why is this happening now?

• Christopher Nolan's The Odyssey has reignited interest in the Ancient Greek time period
• Spider-Man: Brand New Day secures second-biggest opening weekend in box office history

The Hollywood Patch is live

• The last week has been a reminder that sometimes the box office can deliver just as meaningful of a live video game update as its developers

It's unusual to see such vast spikes in sales and player counts of older games like Assassin's Creed Odyssey and Marvel's Spider-Man, and in this case, blockbuster movies are the driving forces. It highlights a shift in the way that people are interacting with big adaptations, as they search for ways to stay in these worlds once the credits roll.

Christopher Nolan's The Odyssey has become a monocultural moment, dominating cinemas and conversation for weeks. It's also sending players straight back to Assassin's Creed Odyssey, with analysts estimating that the 2018 release has seen a 90% player engagement jump in the 10 days following the film's release.

AC Odyssey features a lot of the same mythology as Nolan's latest despite not actually being about Homer's Odyssey at all, and with RPGs having a bit of a moment in the 2020s, it makes sense that vast open-world games that feature similar themes, settings, or characters as a major film can receive a second wind by association.

A similar trend is emerging out of Spider-Man: Brand New Day, though this time via direct brand synergy. The film has reportedly brought in $927 million across its opening weekend, success which has inspired Marvel's Spider-Man and Marvel's Spider-Man 2 to launch back into Steam's top 10 best-sellers. For Sony and PlayStation, it's proof that a great movie can be as effective as a big game update.

Meta Shift

Both The Odyssey and Spider-Man: Brand New Day demonstrate how successful movies can help revitalize older games of a similar or shared IP. Assassin's Creed Odyssey has immediately become a go-to game to play after watching The Odyssey, featuring many mythological elements seen in the film's epic poem source material, while sales of the Marvel's Spider-Man games have benefitted from a timely Steam sale in line with Brand New Day's launch.

The trend of film-game crossover speaks to more than just the enduring success of select franchises. We've seen a general increase in licensed game adaptations (or brand new instalments) of movie IPs as of late, with 007 First Light and Indiana Jones and the Great Circle being two notable new games that center on icons of the big screen. There's even an untitled John Wick game also in the works from Saber Interactive!

Paired with Halloween: The Game and Clive Barker's Hellraiser: Revival, two licensed upcoming horror games launching in 2026 that feature some of the most famous names in the biz, the potential for symbiotic success as film IPs cross over to gaming is stronger than ever.

But will it work the other way? I'll be interested to see how the new Zelda movie affects sales of games like The Legend of Zelda: Tears of the Kingdom, for example, and the same can be said of the numerous other upcoming video game movies out there. Me and my colleagues on the GamesRadar+ team often find ourselves on a bit of an IP kick after a fresh release, be it film or gaming. That's just how fandom works, and gone are the days where movie prestige outpaced that of video games.

Patch Notes summary

Ancient Greek-set Assassin's Creed Odyssey has seen a 90% increase in active players as Christopher Nolan's take on The Odyssey storms theaters. At the same time, the Marvel's Spider-Man games have soared into the Top 10 Best-sellers list on Steam, bolstered by an attractive discount to celebrate Spider-Man: Brand New Day's opening weekend.

It's clear that fans are seeking to extend their experiences of both film and video games by helping themselves to both. It just goes to show how the power of an excellent IP can bring years-old games back out of retirement – even if you might have to dust off an old console or take advantage of a Steam sale to make it happen.

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The team behind Spider-Man: Brand New Day have been taking a well-earned victory lap in the press over the last 24 hours, after it was confirmed that the new Marvel Phase 6 movie topped Avengers: Endgame at the box office in the US on its opening weekend. But amidst the congratulatory back-slapping, director Destin Daniel Cretton revealed a key tidbit from production that goes a long way to explaining why Tom Holland is the perfect Spider-Man.

Warning: spoilers for Spider-Man: Brand New Day follow.

During a conversation with Deadline, Cretton revealed that the very first dramatic scene shot captured for the movie was the moment where Peter Parker brings flowers to Aunt May's grave. At the end of a long day (if you'll recall, Peter visits the grave multiple times across the film), as they were about to wrap, Cretton decided to shoot an unplanned version, in case it was needed for the end of the movie. Holland was mic'd up, and improvised the line "You'd be happy to know that I've decided I'm not going to do this alone anymore" on the spot, according to Cretton.

"That statement became the north star of the entire movie," Cretton said. "Now it feels obvious that's where the movie was always headed, but at the time we shot it, we didn't really have that simple core idea yet. We worked backward from that point and realized, 'That's where we're going.' To me, that's the entire movie right there." It's proof, were it needed, that Holland knows his Peter Parker better than anyone (and that maybe he'll make a great screenwriter one day).

Spider-Man: Brand New Day got off to a record-breaking start at the box office this weekend, pulling in some $932 million worldwide, making it the second highest-grossing opening weekend of all time globally, behind Avengers: Endgame's untouchable $1.2 billion. And that was without an IMAX bump, as Spider-Man: Brand New Day is only set to share the biggest screens going with The Odyssey from August 7.

Now that the various cats are out of the bag when it comes to the fourth, secret-shrouded Holland Spidey movie, Marvel Studios boss Kevin Feige and co have been speaking more freely about the movie's many surprises. Feige even revealed that the film's misunderstood villain, Jean Grey, was instead originally "a very obscure character nobody has ever heard of." A prop modeller on the film also explained where those Mister Negative rumors came from.

Next up for Marvel Studios are VisionQuest on the small screen, and make-or-break team-up movie Avengers: Doomsday on the big screen. Though, as far as we're aware, Tom Holland's Spider-Man won't show up in either. The Spider-Man: Brand New Day post-credits scene may offer a few clues about when he'll next swing onto screens.

Spider-Man: Brand New Day is now in theaters. For more on-screen secrets, zip on over to our essential guide on Spider-Man: Brand New Day Easter eggs, or dive into our full Spider-Man: Brand New Day ending explained guide.