Club 'DNA' is critical - Lowy

Leeds United director and large investor Peter Lowy has explained how returning the Whites to their "DNA" has proven a pivotal step for the club's owners.

Lowy sat down with the team at BBC Radio Leeds' Don't Go To Bed Just Yet podcast to discuss his path to being involved with the club, his hopes for its future and routes to improving the Whites' status.

"The first thing we did when we invested and then when we took over from Andrea [Radrizzani] is we did a survey of most of the professionals in the club and we discussed what sort of football do we want to play," Lowy explained.

"Because before you invest, before you get a manager, before you go and buy players, you have to work out what sort of football club do you want. And I have this theory - and I'm sure everyone's going to disagree with me and tell me I come from a world that doesn't really exist - but I believe football clubs have a DNA to them.

"And the DNA for Leeds was set by Don Revie in the 60s and the teams which Eddie [Gray] was on and Billy Bremner was on and Jack Charlton was on. And I remember watching that team.

"And one of the things that we wanted to do was bring that DNA back to the club. Because I believe when a football club goes away from its DNA that was set long before we ever got around here, that's when they start to get in trouble."

Listen below or on BBC Sounds here